The assistant that answers, so the officer can close.
Sunbloom Capital builds and operates an AI response platform for mortgage loan officers. It works inside the officer's own CRM, answers borrowers in the officer's own voice, and is licensed per seat on a monthly subscription.
Every mortgage loan officer carries a book of leads far larger than the hours in their day. Most of those conversations go quiet not because the borrower lost interest, but because nobody got back to them. Our platform is the assistant that does — inside the officer's own CRM, under rules the officer sets, and with a person always one step away.
We are a software company. We do not lend, broker, underwrite or price loans, and we are not affiliated with any lender. Our customers are the licensed professionals who do that work.
What the platform does
Answers inbound texts
When a borrower replies, the assistant drafts and sends a response in the officer's own voice, using what is already on that borrower's file. It never re-asks for information the CRM already holds.
Follows up on quiet conversations
A configurable schedule of check-ins for leads who went dark, paced over days rather than hours, each touch aimed at a different part of the borrower's day.
Respects the borrower's clock
Quiet hours are enforced in the borrower's own time zone, derived from their state or area code — not the officer's. Nothing sends outside them, ever.
Honours every opt-out
“Stop”, “unsubscribe”, “take me off your list” and their many variants immediately mark the contact do-not-call in the CRM and end all outbound texting to that person.
Knows when to step back
Anything the assistant should not answer — a licensing question, a rate request, a complaint, a conversation a teammate has already picked up — is escalated to a human instead of guessed at.
Broadcasts to audiences the officer defines
Segments built from the officer's own book, with copy drafted for review and nothing sent until the officer approves it. Send caps and daily limits apply throughout.
What it will not do
The constraints matter as much as the capabilities, and they are enforced in code rather than left to judgement:
- It does not quote interest rates, payments, fees or approval amounts. Those come from a licensed human being.
- It does not tell a borrower they are approved or qualified.
- It does not ask for a Social Security number, a driver's licence number, or a full account number by text.
- It does not contact anyone in a state the officer is not licensed in.
- It does not text a contact marked do-not-call, and it does not text outside quiet hours.
- It does not act on instructions found in a borrower's message. A message is data, never a command.
How it runs
The platform connects to the officer's existing CRM through that CRM's API using a credential the officer supplies during setup. It reads the conversations it is answering and writes back the replies, notes and tasks it creates. It stores no borrower data of its own beyond the working state needed to run a follow-up schedule, and that state expires on a published retention schedule.
Every account starts in review mode: the assistant drafts, and nothing reaches a borrower until the officer switches it live. An officer can pause their assistant at any time from their own dashboard, and pausing takes effect immediately.
Plans and pricing
Licensed per officer, billed monthly in advance. The plan sets how much work the assistant will do in a month; officers can move between plans at any time from their billing portal.
| Item | Terms |
|---|---|
| Billing | Monthly subscription, charged in advance to the card on file. Prices are in US dollars. |
| Payment processing | Handled by Stripe. Card details are entered on Stripe's own checkout and are never stored by us. |
| Changing plans | Any time, from the officer's billing portal. Stripe prorates the change. |
| Cancelling | Any time, from the billing portal. Access continues to the end of the paid month. |
| Refunds | See our refund and cancellation policy. |
Who we are
Sunbloom Capital LLC, a privately held California limited liability company, builds and operates this platform. We are an independent software business, privately held, and not affiliated with, owned by, or acting for any lender, mortgage broker or brokerage. The platform is licensed directly to individual mortgage loan officers and to the teams they work in.
We are not a lender, a mortgage broker, a mortgage banker or a licensed mortgage originator. We do not originate, underwrite, price, approve, fund or service loans, we never touch borrower funds, and we are not a party to any loan. All lending decisions and all borrower relationships belong to the licensed professionals who subscribe to us.
Contact
Sunbloom Capital LLC
23841 Pebble Beach Place
Laguna Niguel, CA 92677
Email: support@sunbloomcapital.com
Phone: (949) 463-2009
Support hours: Monday–Friday, 9am–4pm Pacific